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Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Magazines

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016
Author: ESOMAR B.V.
October 15, 2016
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Citation

B.V., E. (2016a, October 15). Research World (October 2016). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-world-october-2016-


Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016
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Citation

Cuende, D. (2016a, September 22). From ground up to the sky!. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky--8869


Magazines

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014
Author: ESOMAR B.V.
December 15, 2014
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Citation

B.V., E. (2014a, December 15). Research World (November-December 2014). ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2014-


Research papers

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
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Citation

Caldwell and Halonen (2014a, September 10). Escaping the chains: How our unconscious limits and frees us. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/escaping-the-chains-how-our-unconscious-limits-and-frees-us