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Research World (November-December 2014)

Date of publication: December 15, 2014

Catalogue: Research World 2014

Author: ESOMAR B.V.

Abstract:

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

ESOMAR B.V.

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B.V., E. (2014a, December 15). Research World (November-December 2014). ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/research-world-november-december-2013-