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Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
, C. (1979a, May 01). Qualitative research into Curtain Tracks. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-curtain-tracks
, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/short-report-on-hellmans-advertising
, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved June 27, 2024, from
, C. (1978a, October 01). Research report into employer imagery. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/research-report-into-employer-imagery
, C. (1978a, April 01). The continental quilt story. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/the-continental-quilt-story
, C. (1977a, November 01). Qualitative research into Britvic advertising. ANA - ESOMAR. Retrieved June 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-britvic-advertising
, C. (1976a, October 01). Qualitative research into the Heinz tomato ketchup 'tapestry' campaign. ANA - ESOMAR. Retrieved June 27, 2024, from
Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved June 27, 2024, from