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Short report on Hellmans advertising

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The purpose of this research was to examine the communication of the animatic and draw inferences about the potential of a finished advertisement made along those lines. The research would identify any weaknesses and suggest improvements. In particular, the research aimed to assess whether the proposed commercial fulfilled the advertising objectives.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising