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Short report on Hellmans advertising

Date of publication: May 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The purpose of this research was to examine the communication of the animatic and draw inferences about the potential of a finished advertisement made along those lines. The research would identify any weaknesses and suggest improvements. In particular, the research aimed to assess whether the proposed commercial fulfilled the advertising objectives.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Hellmans advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1979

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Citation

, C. (1979a, May 01). Qualitative research into Hellmans advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-hellmans-advertising


Research Reports

Report on qualitative research on Silvikrin advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 3, 1973

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Citation

, C. (1973a, December 03). Report on qualitative research on Silvikrin advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-silvikrin-advertising


Research Reports

Research report on Aquafresh advertising development

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1977

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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


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Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development