Short report on Hellmans advertising

Date of publication: May 1, 1979


The purpose of this research was to examine the communication of the animatic and draw inferences about the potential of a finished advertisement made along those lines. The research would identify any weaknesses and suggest improvements. In particular, the research aimed to assess whether the proposed commercial fulfilled the advertising objectives.

CRAM/Peter Cooper Archive


This is a long description of some author details.

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Research Reports

Research Reports

Research Reports

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