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Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-
Blackston and Holmes (1983a, November 02). The use of transactional analysis in the development of a new brand's personality . ANA - ESOMAR. Retrieved September 26, 2024, from
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Fiorucci, E. (1980a, June 18). Changing individual needs and the world of fashion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/changing-individual-needs-and-the-world-of-fashion
, C. (1980a, February 01). Consumer attitudes to service in the home. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumer-attitudes-to-service-in-the-home
, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising
, C. (1979a, June 01). Watneys pale and brown pack label research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/watneys-pale-and-brown-pack-label-research
, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-into-watney-corporate-advertising
, C. (1979a, May 01). Weekend pack surface design. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/weekend-pack-surface-design