Abstract:
Watneys are attempting to improve their image amongst beer drinkers by changing pub designs, cowls, the Watneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag). Corporate advertising is also proposed to help change attitudes, or at least to accelerate changes, by asserting that the positive old standards of Watneys have returned. With these aims in mind, a campaign has been developed in video-tape form based on the return of 'James Watney'.
This could also be of interest:
Research Reports
James Watney campaign research into revised commercials
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1979
Research Papers
Corporate advertising
Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
 
June 1, 1978
Research Reports
Qualitative research into British rail corporate advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1979
