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Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Orlando product & concepts. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-orlando-product-concepts


Research reports

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). The continental quilt story. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-continental-quilt-story


Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into the shampoo market. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-shampoo-market


Research reports

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Aquafresh qualitative advertising research . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/aquafresh-qualitative-advertising-research-


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-