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Qualitative research on Orlando product & concepts

Date of publication: February 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged in a box. The broad objectives of the research were to assess the potential of the product and to provide guidelines on possible positioning and packaging. 

CRAM/Peter Cooper Archive

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Qualitative research on Product 25

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 11, 1972

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Citation

, C. (1972a, November 11). Qualitative research on Product 25. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-product-25


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Qualitative research on Yorkie

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1977

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, C. (1977a, November 01). Qualitative research on Yorkie. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yorkie


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Report on qualitative research on deodorant concepts

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1973

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Citation

, C. (1973a, March 01). Report on qualitative research on deodorant concepts. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts


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Citation

, C. (1979a, February 01). Qualitative research on Orlando product & concepts. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-concepts