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Aizawa, K. (1986a, June 15). Our struggle to penetrate the Japanese market and how we attained success. ANA - ESOMAR. Retrieved September 20, 2024, from
Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/brands-and-own-brands-in-europe
Lancestre and Naud (1984a, June 15). How to make the most of your brand. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand
Naud and Lancestre (1984a, June 15). How to make the most of your brand (French). ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/how-to-make-the-most-of-your-brand-french-
Böcker, F. (1982a, June 15). Brand choice and price effect . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/brand-choice-and-price-effect-
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Howell , R. G. (1981a, June 15). Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national. ANA - ESOMAR. Retrieved September 20, 2024, from
Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-
Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved September 20, 2024, from