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Picazo Lutton, McCoy and Umana (2020a, June 18). Forget me not - Traditional & new methods to answer modern questions: Q&A session. ANA - ESOMAR. Retrieved May 29, 2024, from
McCoy, G. (2020a, June 18). Focus group fails: How to save the humans (and the brands). ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/focus-group-fails-how-to-save-the-humans-and-the-brands-
Arning, Dikshit and Ramchandani (2020a, May 06). Using semiotics in a brand audit. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/using-semiotics-in-a-brand-audit
Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/brand-purpose-love-it-or-hate-it
Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/project-affluent
de Jesus and Li (2019a, May 22). Building best in class insights capabilities. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/building-best-in-class-insights-capabilities
Arn, S. (2019a, March 18). Bitter sweet symphony. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/bitter-sweet-symphony-9518
Charette, M. (2018a, December 12). McNext. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/mcnext
Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/when-the-nip-becomes-a-bite--9428