Resources Library by ANA

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Arindam Mohanty

Companies: PepsiCo, Kantar

September 8, 2019

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emiliana Vidali, Sally Smallman

Company: Diageo

September 8, 2019

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian

Companies: PepsiCo, Kantar

September 8, 2019

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sally Smallman, Emiliana Vidali

Company: Diageo

September 8, 2019

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo

Companies: De La Riva Group, AB InBev

September 8, 2019

Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition

Author: Jackie Lundblad

June 27, 2019

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition

Author: Jonathan Bohm

June 27, 2019

Hacking the silent subconscious

We all dream of a 'tomorrow' when we will ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change? As researchers, we looked at the principles of...

Catalogue: Asia Pacific 2019

Authors: Nirupama Kaushik, Maitreyee Patki

Company: Brandscapes Worldwide

May 22, 2019

Building best in class insights capabilities

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function. In this paper we would like to...

Catalogue: Asia Pacific 2019

Authors: Charisma de Jesus, Tony Li

May 22, 2019