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Case studies
Steering healthier lifestyles
This case study takes place amidst a familiar backdrop sector funding cuts driving service reform. In this instance, this meant the proposed integration of separate behaviour change support services- for smoking, excessive alcohol consumption,...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
November 16, 2016
Research papers
Zalando: The journey from data to emotion
This paper discusses the importance of a comprehensive brand understanding and thus the essential need for qualitative market research for Zalando as a mainly data-driven company. To illustrate and support empirically, we have documented a case study...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
Company: Happy Thinking People
November 16, 2016
Case studies
Connecting with consumers: A new way of plugging in
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...
Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
September 22, 2016
Case studies
Fusion of marketing research and data science
Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...
Catalogue: Congress 2016: #WOW
Author: John V. Colias
September 22, 2016
Case studies
Social marketing campaigns, inequality and materialism
This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016
Case studies
Y qualitative market research
This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...
Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
Case studies
I hadn't really thought about that!â
Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...
Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011
Magazines
Revue Française du Marketing (Mai 2009)
Ce numéro est dédié au secteur largement défini des télécommunications et du multimédia. Il est l'occasion de traiter plusieurs thèmes essentiels et de fairese rencontrer les points de vue croisés d'experts et de praticiens...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
May 1, 2009
Research papers
