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Research papers
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
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Citation

Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement


Videos
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose-11620


Videos

Collaboration to win: Agile insights approaches

Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of...

Catalogue: Latin America 2020 - Insights Festival
Authors: Renata Bendit, Sara Rodriguez
Companies: Toluna, Colgate-Palmolive
October 19, 2020
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Citation

Bendit and Rodriguez (2020a, October 19). Collaboration to win: Agile insights approaches. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/collaboration-to-win-agile-insights-approaches


Videos

Post COVID-19

The thought leaders from Monday's presentation return to address your specific questions and brand challenges.

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 16, 2020
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Citation

Dell'Isola and Mayne (2020a, September 16). Post COVID-19. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/post-covid-19


Videos

Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020
Authors: Urpi Torrado, Arlette Leumbou
September 16, 2020
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Citation

Torrado and Leumbou (2020a, September 16). Build diversity and benefit from it. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/build-diversity-and-benefit-from-it


Research papers

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 15, 2020
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Citation

Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future


Videos

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: Beyond Research Srl, Faster Horses
September 14, 2020
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Citation

Dell'Isola and Mayne (2020a, September 14). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/post-covid19-a-brand-blueprint-for-the-future


Webinars

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim
July 2, 2020
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Citation

Serbanica et al. (2020a, July 02). The new rules of advertising and branding in the post-COVID era. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-advertising-and-branding-in-the-post-covid-era