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Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-
, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved June 18, 2024, from
, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market
, C. (1976a, September 01). Quality Street sweet, wrapper and pack changes. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/quality-street-sweet-wrapper-and-pack-changes
van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-
, C. (1976a, April 01). Qualitative research into packet soup naming. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-packet-soup-naming
Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved June 18, 2024, from
Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/cinema-versus-television
, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon