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Ochs, M. B. (1979a, November 01). Adapting packaged goods research techniques to the development of new magazines. ANA - ESOMAR. Retrieved June 24, 2024, from
Boermans and Van Prattenburg (1979a, November 01). How and why people buy magazines in the Netherlands. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/how-and-why-people-buy-magazines-in-the-netherlands
Bird, M. (1979a, November 01). Planning and monitoring a successful magazine launch. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/planning-and-monitoring-a-successful-magazine-launch
Sjögren, K. (1979a, November 01). Editorial contents, attractivity and motives for female readers of magazines. ANA - ESOMAR. Retrieved June 24, 2024, from
Peltonen and Elg (1979a, November 01). The launching of two special interest magazines. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-launching-of-two-special-interest-magazines
Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway
Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-development-of-the-affinity-index-
Jannacone, C. (1979a, November 01). Psychographics and its practical application to the publishing business. ANA - ESOMAR. Retrieved June 24, 2024, from
Coudreau, A. (1979a, November 01). Le Pelerin. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/le-pelerin