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Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-


Research papers

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: N. G. H. Krans, C. Goud
September 1, 1974
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Citation

Krans and Goud (1974a, September 01). Image research and the retailer. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/image-research-and-the-retailer


Research papers

The telephone in consumer research

If someone asks for a recommendation on interview technique the consumer researcher will probably mention personal, postal and telephone in that order. If someone ask specifically about telephone interviewing the researcher will probably say "quick...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: David Miln, David Stewart-Hunter, Len J. Marchant
September 1, 1974
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Citation

Miln, Stewart-Hunter and Marchant (1974a, September 01). The telephone in consumer research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-telephone-in-consumer-research


Research papers

The package is the last message

The package is the last message transmitted to the consumer before he makes his decision to buy or not to buy. But is the message always understood? Many things have changed in the last few years. Products, packaging techniques, the environment of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Daniel W. Drummond
September 1, 1974
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Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-package-is-the-last-message


Research papers

Reaction to Keg Beer (Pilot)

Following from attitudinal research carried out on behalfof Thwaites among trade and consumer respondents by CRAM(Project 1009), it was decided that the position currentlyoccupied by Star Keg should be investigated with a vieweither to relaunching...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 6, 1974
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Citation

, C. (1974a, March 06). Reaction to Keg Beer (Pilot). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/reaction-to-keg-beer-pilot-


Research papers

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mark R. C. Lovell
September 1, 1973
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Citation

Lovell, M. R. (1973a, September 01). Consumerism and communications. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/consumerism-and-communications


Research papers

Consumer behaviour and the buying decision

Marketing as a problem - solving science is profoundly involved in the study of consumer behaviour. All management decisions concerning marketing activities and researches are founded in some way on hypotheses regarding the behaviour of consumers and...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mihail C. Demetrescu
June 15, 1973
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Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research papers

The fourth dimension and research

In 1970 the chairman of a large multinational company introduced the theme of the fourth dimension at the company's annual shareholders' meeting. He said that traditionally the company has recognised three responsibilities to customers, shareholders...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: G. K. Morris, Robert M. Worcester
September 1, 1972
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Citation

Morris and Worcester (1972a, September 01). The fourth dimension and research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-fourth-dimension-and-research


Research papers

Researching the changing consumer

Society is undergoing a number of fundamental changes which are central to marketing and advertising strategies, especially those of a medium and long term nature. This paper outlines some research issues involved in measuring social change, and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: E. S. Baldwin, J. A. Lunn
September 1, 1972
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Citation

Baldwin and Lunn (1972a, September 01). Researching the changing consumer. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/researching-the-changing-consumer