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Stoessl and Hatley (1982a, June 15). Techniques for targeting television advertising to product users. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/techniques-for-targeting-television-advertising-to-product-users
Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved September 26, 2024, from
Gordon, L. (1981a, October 01). United Kingdom. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/united-kingdom
Bornitz, P. (1981a, October 01). Fed. Rep. Of Germany. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fed-rep-of-germany
Rautkylä, R. (1980a, June 15). Developing user information requirements. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/developing-user-information-requirements
B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategy-
De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-
Ochs, M. B. (1979a, November 01). Adapting packaged goods research techniques to the development of new magazines. ANA - ESOMAR. Retrieved September 26, 2024, from
Morel, J. F. (1979a, October 01). Test marketing and simulation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/test-marketing-and-simulation