Resources Library by ANA

Insights integration: Q&A Session

Q&A Session, Insights integration.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Greg Ambrose, Tara Murphy, Renata Policicio

June 11, 2020

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020

Authors: Jack Miles, Angela Canin

Company: Northstar Research

February 17, 2020

Beauty tuned in

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we...

Catalogue: Client Summit 2019- Autumn Edition

Authors: Trish McLoughlin, Vittoria Musotto

Company: Unilever

October 3, 2019

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition

Author: Namita Mediratta

Company: Unilever

October 3, 2019

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019

Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia

Companies: Arconte, Twitter

April 7, 2019

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019

Author: Erick Morales Donde

Company: De La Riva Group

April 7, 2019

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018

Author: Hamish McPharlin

September 23, 2018

Build, measure, learn

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

September 4, 2017

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pablo Verdin, Renata Policicio

June 15, 2015