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Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-
Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france
Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test
B.V., E. (1963a, August 01). Studies in readership. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/studies-in-readership
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Durand, J. (1963a, June 15). An element in the choice of advertising media . ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/an-element-in-the-choice-of-advertising-media-
Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/direct-questions-on-reading-habits