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Kumar, Pani and Puranesh (2001a, October 28). A borderless brand . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-borderless-brand-
Karkera and Raval (2001a, April 01). Mergers and acquisition . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mergers-and-acquisition-
Desai, S. (2000a, November 01). Understanding consumption as a culture. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-consumption-as-a-culture
Kumar and Kripalu (2000a, July 01). Real borders. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/real-borders
Bijapurkar, Valentine and Alexander (1999a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/charting-the-cultural-future-of-markets-5512
Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-
Muthukumaran, N. S. (1998a, June 15). Benefit segmentation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/benefit-segmentation
Chaudhuri, Josep and Godase (1998a, June 15). Rural socio-economic classification. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/rural-socio-economic-classification
Petersen and Roy (1998a, June 15). The Indian dilemma. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-indian-dilemma