Resources Library by ANA

The application of geodemographics to retailing- Meeting the needs of the catchment

This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new ’science’ in U.K. retailing, drawing on key...

Catalogue: ESOMAR Congress 1988

Authors: Keith Coxon, Maureen Johnson

September 1, 1988

Analyses and sales conception for the corporate clients marketing of cooperative banks

Traditionally, the people's and Raiffeisen banks in the Federal Republic of Germany are the local banks for medium-sized enterprises in industry, craft and trade. During the 70s the big banks (e.g. Deutsche Bank) and regional banks (e.g. Bayerische...

Catalogue: Seminar 1988: Research For Financial Services

Author: Wolfgang Hesse

June 15, 1988

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Edward Berrol

Company: Ogilvy

May 4, 1988

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John N. H. Whitaker

Company: Nielsen

June 15, 1986

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

June 4, 1986

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Monica D. Lucas

June 4, 1986

Reader selection

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Catalogue: Seminar 1985: Quality In Publishing

Author: Guy Consterdine

November 27, 1985

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Michael M. Brown

June 15, 1984

The 'ombudsman' for children: The needs of young consumers

The paper describes how information about the needs of children must be communicated to planners, policy makers, as well as to groups that produce and market products designed for - or used by- children. If information and communication prove...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Maalfrid Grude Flekkoy

June 15, 1984