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The 'ombudsman' for children: The needs of young consumers

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Maalfrid Grude Flekkoy

Abstract:

The paper describes how information about the needs of children must be communicated to planners, policy makers, as well as to groups that produce and market products designed for - or used by- children. If information and communication prove insufficient for the protection of the interests of children, legislative measures must be proposed.

Maalfrid Grude Flekkoy

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Citation

Flekkoy, M. G. (1984a, June 15). The 'ombudsman' for children: The needs of young consumers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/children-of-the-sixties