Back

Reader selection

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Guy Consterdine

Abstract:

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Guy Consterdine

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Reader magazine relationship and advertising effectiveness

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

 

March 1, 1976

×

Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research Papers

Magazine reader involvement improves ROI

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Britta C. Ware

 

June 19, 2003

×

Citation

Ware, B. C. (2003a, June 19). Magazine reader involvement improves ROI . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/magazine-reader-involvement-improves-roi-


Research Papers

Making a newspaper more reader-friendly

Catalogue: Seminar 1993: Competition In Publishing

Author: Gaby Bachofner

 

June 15, 1993

×

Citation

Bachofner, G. (1993a, June 15). Making a newspaper more reader-friendly. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/making-a-newspaper-more-reader-friendly


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/making-a-newspaper-more-reader-friendly