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Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
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Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch


Research papers

The possibilities of utilizing large samples in the financial field

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975
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Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field


Research papers

The possibilities of utilizing large samples in the financial field (German)

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975
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Citation

Buchner and Achelis (1975a, February 01). The possibilities of utilizing large samples in the financial field (German). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-possibilities-of-utilizing-large-samples-in-the-financial-field-german-


Research papers

The self-administered questionnaires with interviewer's assistance (French)

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
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Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance (French). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance-french-


Research papers

The self-administered questionnaires with interviewer's assistance

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
×

Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance


Research papers

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
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Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods (French). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods-french-


Research papers

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
×

Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods


Research papers

How simple elicitation helped solve an advertising problem

We had hoped in this written paper to give you full details of how research helped us to solve a given advertising problem. What we have decided to do is to outline in this paper the general structure of the problem we had to solve. The research we...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: Elizabeth Fallaw, Mary Tuck
June 15, 1973
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Citation

Fallaw and Tuck (1973a, June 15). How simple elicitation helped solve an advertising problem. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/how-simple-elicitation-helped-solve-an-advertising-problem


Research papers

Selection of global target markets

As more and more companies seek new opportunities overseas, the question of how to select the "right" markets becomes an increasingly important issue. In particular the wide range of possible markets and the plethora of available information suggests...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas
September 1, 1972
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Citation

Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/selection-of-global-target-markets