Resources Library by ANA

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Ray Poynter

Company: KANTAR TNS Malaysia

September 1, 2000

Traditional VS. Web

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Using a long established panel, this paper looks at...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: James Heisler, Robert McKane

September 1, 2000

Designing questions for children

To put this paper into its correct context: ‘should we really be conducting quantitative research with children?’The answer is that for all practical purposes we cannot. We have to accept and recognise the limitations of the data we can...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Paul A. Mayes

August 1, 2000

Pushing the envelope

For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Andrew Elder, Tony Incalcatera

June 20, 2000

Ethology and the web

The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Andrew Jeavons

June 15, 2000

Knowledge discovery for efficient relationship marketing

Today’s business environment is going through fundamental changes. Market saturation, increased commoditisation, shorter product life cycles and above all increased competition and business risks are influencing the way organisations see and...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Wolfgang Schweiger

September 1, 1999

Online survey of online customers

The objective of this paper is to present the perspective of conducting a full-scale online customer survey on the Internet in this case based on the conditions involving Boxmau. Our aim as market researchers is to present both strategic and...

Catalogue: ESOMAR Net Effects 1999

Authors: Jan Enander, Attila Sajti

June 15, 1999

Office-based data collection

This paper describes an alternative method of data collection in customer satisfaction studies - office-based data collection via the Internet. The project described here is part of an Incentive Programme comprising all stall' in the branch offices...

Catalogue: ESOMAR Net Effects 1999

Author: Per Lundgren

June 15, 1999

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Authors: David Smith, Jonathan Fletcher

Company: DVL Smith Ltd

March 1, 1999