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Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Videos

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
June 15, 2016
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Citation

Rickwood and Smiley (2016a, June 15). Million-dollar snackables. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/million-dollar-snackables


Videos

Ask the world

So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the...

Catalogue: Congress 2016: #WOW
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/ask-the-world-8677


Videos

The client talk show: Brand tracking revelations

Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with...

Catalogue: Congress 2015: Revelations
Authors: Patricio Pagani, Alexis Vernon, Isabelle Herbert Collet, Reed Cundiff, Begonia Fafian
June 15, 2015
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Citation

Pagani, Vernon, Herbert Collet, Cundiff and Fafian (2015a, June 15). The client talk show: Brand tracking revelations. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/brand-tracking-revelations


Case studies

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Stéphane Gautron, Patricia Flores
September 10, 2014
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Citation

Gautron and Flores (2014a, September 10). A disruptive value proposition. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition


Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


Videos

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
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Citation

Pettit, A. (2014a, June 15). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want