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Videos

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 8, 2019
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Citation

Souza and Brizante (2019a, April 08). Neuroscience applied. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/neuroscience-applied


Research papers

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 7, 2019
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Citation

Souza and Brizante (2019a, April 07). Neuroscience applied. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/neuroscience-applied-


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Videos

From Buddha bar to Buddha's brain

Living in this increasingly VUCA world where digital disruption occurs every day is not very brain-friendly. Fortunately, there is a tool to help us find peace of mind and, as a by-product, perform better at work. A brief mindfulness practice will...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Nash Siamwalla
May 13, 2018
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Citation

Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Research papers

The wave of automation

Automation and neuro-research are the two biggest waves in consumer research market ocean. In the nearest future, they will revolutionise the entire industry by merging into one huge tsunami- automated neuro-research- a process understandable and...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2017
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Citation

Gaiduk, D. (2017a, November 10). The wave of automation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-wave-of-automation-9162


Videos

Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons. In the 21st century, new scientific sources emphasize that what we know about how people decide may be challenged (Kahneman, 2011). A number of behavioral...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
October 30, 2017
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Citation

Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups--9113


Research papers

Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?

In this study, the conscious findings are aimed to be blended with the target audience's emotional reactions to get a 360 degree insight what attracts Generation Z in TV commercials and whether these cause a tension for the grown-ups. Within...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
September 5, 2017
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Citation

Girisken and Yagli (2017a, September 05). Cracking the code of impactful advertisement: How to appeal to both Gen Z and grown-ups?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups-


Research papers

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Saurin Shah, Roland Leung, Geeta R. Lobo
Company: GfK
May 9, 2017
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Citation

Shah, Leung and Lobo (2017a, May 09). Harnessing the power of voice. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice