Resources Library by ANA

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers

Author: Bertil Hultén

September 26, 2008

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers

Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring

Companies: Ipsos MRBI, The Coca-Cola Company

September 26, 2008

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers

Author: Nick Chiarelli

Company: GfK

September 26, 2008

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers

Author: David Penn

Company: Conquest

September 26, 2008

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers

Authors: Godehard Wakenhut, René Kaufmann

September 26, 2008

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers

Authors: Emily Gray, Julie McQueen

Company: Ipsos MRBI

September 15, 2008

Girls and leadership

Here has been a dearth of research around the issue of youth leadership in general, and gender and youth leadership in particular. neither scholars nor practitioners have furnished the definitive answers to questions such as, What exactly is youth...

Catalogue: Congress 2008: Frontiers

Authors: Nellie Gregorian, Kimberlee Salmond, Judy Schoenberg, Paula Fleshman, Michael Conn, William Sandy

September 15, 2008

The qualitative fingerprint!

This presentation illustrates a new way of engaging consumers in the product development process. With the help of innovative Web 2.0 techniques, new products are co-created WITH the consumer instead of developing a product just FOR them. The...

Catalogue: Innovate 2008

Author: Andera Gadeib

Company: Dialego AG

June 16, 2008

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008

Authors: Diana Derval, Mario Menti

Companies: GMI (Global Market Insite), DervalResearch

June 16, 2008