You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing English.
ANA has found 1240 results for you, in 324 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
×

Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
×

Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Demystifying machine learning

Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also able to revisit existing data sources. Often,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sjoerd Koornstra, Wim Hamaekers
Company:
November 11, 2018
×

Citation

Koornstra and Hamaekers (2018a, November 11). Demystifying machine learning. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/demystifying-machine-learning


Videos

Is the future of conversation silent?

Is the future of conversation silent? With people increasingly communicating by text and emojis, what does this mean for us as researchers, whose job it is to listen and interpret?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Sarah de Caux
Company: Join the Dots InSites Consulting
November 11, 2018
×

Citation

de Caux, S. (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent-


Videos

Of mice and men: Revealing the unconscious with the mouse tracker

In this paper, we will introduce a relatively new technology, the MouseTracker, a method that we have integrated in classic in-depth interviews. This has allowed us to get richer insight on three critical business decisions: - How do we segment...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: George Cox, Jon Osborne, Genevieve Hall
Companies: Insight Dojo, Shionogi
November 11, 2018
×

Citation

Cox, Osborne and Hall (2018a, November 11). Of mice and men: Revealing the unconscious with the mouse tracker. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/of-mice-and-men-revealing-the-unconscious-with-the-mouse-tracker


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
×

Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-


Videos

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
×

Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
×

Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
×

Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-