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Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution


Research papers

Market research and forecasting with the Netherlands postal and telecommunications services

The Netherlands Postal and Telecommunications Services are using market research Inter alia regarding the telephone market. At first sight this may seem remarkable because the company holds a legal monopoly on a market which is far from being...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. V. D. Putten
June 15, 1961
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Citation

Putten, A. V. (1961a, June 15). Market research and forecasting with the Netherlands postal and telecommunications services. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-with-the-netherlands-postal-and-telecommunications-services


Research papers

International travel research

Tourism as' an industry might be better described as the business of personal communication or of mobility and leisure time activities away from homo. For travel is a function of developments in transport, rising standards of living and increased...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: L. J. Lickorish
June 15, 1961
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Citation

Lickorish, L. J. (1961a, June 15). International travel research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/international-travel-research


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes (German)

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
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Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (German). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes-german-


Research papers

Factor analysis as a basis for advertising evaluation

We report on a factorial advertisements analysis, a study applying the mathematical/psychological process of the factor analysis to descriptive characteristics and resonance values of advertisements in German periodicals. As material for about 6,000...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: K. F. Flockenhaus
June 15, 1961
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Citation

Flockenhaus, K. F. (1961a, June 15). Factor analysis as a basis for advertising evaluation. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/factor-analysis-as-a-basis-for-advertising-evaluation


Research papers

Models in market research

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
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Citation

Ax, J. (1961a, June 15). Models in market research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/models-in-market-research


Research papers

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Eric Paul Woollett Da Costa
June 15, 1961
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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union


Research papers

Methods of quantification in motivation research

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research


Research papers

The child audience for radio and television

Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Frederic H. Littman
Company: British Broadcasting Corporation (BBC)
June 15, 1961
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Citation

Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-child-audience-for-radio-and-television