Resources Library by ANA

An example of sales price fixing for the consumer market based on a dual approach

The objective of the study is to determine the optimum sales price for a new motor oil, the launching of which was decided upon in 1979. The essential problem is to determine the price at which 10% of the sales of a currently sold oil (G.T.S.) would...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: F. Goetz, Jacqueline Carof

Company: GMV Conseil

August 1, 1981

New international research technique "rings the bell" throughout Europe

This paper discusses the growth within the Netherlands in recent years of the use of telephone interview methods. This growth mirrors a similar development in the United States of America, where such interview techniques have long been established...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Maurice de Hond

August 1, 1981

Modelling tourist choice behavior

This paper presents a theoretical and methodological approach to the task of modelling tourist choice behaviour. The problem area dealt with is the one in which managers of tourism organizations, industries or businesses try to understand, to...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Gerard A. Tocquer, Sophia Antipolis, Michel A. Zins

August 1, 1981

Evaluating advertising campaigns

Nestle is strongly concerned with making right decisions about budgets, media and advertising strategies, and, consequently, with monitoring its campaigns. Nestle has been tracking some parameters, generally supposed to be connected with the way...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Marc Vincent, José-Maria Riera Vidal

Company: Nestlé

June 15, 1981

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Michael R. Cooper, Robert M. Worcester

June 15, 1981

Progress in advertising research

The present paper is a review of advertising research primarily using the language of brand advertising although the discussion has more general implications. The aim is to provide some brief statement of the state of the art followed by a critical...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Tony Twyman

June 15, 1981

Researching print communications

Although we may have entered the era of the microchip, the bulk of communications initiated by corporations and government departments are still print communications. Billions of such communications are issued every year. They are often not as...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: John M. Caffyn

June 15, 1981

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Janet Schneider

June 15, 1981

Address

Opening address of the AMA/ESOMAR Congress 1981.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Olivier Giscard D'Estaing

June 15, 1981