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Research reports

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Qualitative research on small Easter eggs

The small egg market has grown considerably in thelast few years and is dominated by Cadbury Creameggs. Rowntree Mackintosh is interested inexpanding its share of the market. They havetherefore developed three small egg concepts. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research on small Easter eggs. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-small-easter-eggs


Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

Advertising research on Sure campaign extentions

Several extensions of Sure advertising have been developed. The objectives of this research were to evaluate responsesto these advertising approaches, in particular: 1. To assess recall of and attitudes toSure advertising, using 'Treehouse' asa...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Advertising research on Sure campaign extentions. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/advertising-research-on-sure-campaign-extentions


Research reports

Qualitative research into a new variant for cream silk conditioner

Elida Gibbs wishes to assess respondents' reactions toalternative additions to the Cream Silk range of hairConditioners. The specific objectives of the research were:1. To determine which of the four alternativeproduct concepts has the most general...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into a new variant for cream silk conditioner. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-variant-for-cream-silk-conditioner


Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into high fibre bread. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-high-fibre-bread


Research reports

Qualitative research into Promega meat substitute

Dornay Foods Limited has developed the technology ofSVP manufacture to the point where they now have a pilot plant capable of producing a product whichapproximates to carcass meat in appearance, texture andchewing properties. This product is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into Promega meat substitute. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-promega-meat-substitute


Research reports

Qualitative research into pack testing for Project Hyacynth

Foote Cone and Belding have produced a number ofalternative pack designs for the new Pears SanitaryTowel. The specific objectives of the research were: 1. To assess the potential strength of the envelopeversus polythene packs vis a vis imagery...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into pack testing for Project Hyacynth. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pack-testing-for-project-hyacynth