Qualitative research into a new variant for cream silk conditioner
Elida Gibbs wishes to assess respondents' reactions to alternative additions to the Cream Silk range of hair Conditioners. The specific objectives of the research were:
1. To determine which of the four alternative product concepts has the most general appeal;
2. To assess which aspects of one concept may be successfully incorporated into any of the others to produce the 'best' variant;
3. To discover whether one of the product concepts
may more appropriately be launched on its own,
rather than as an extension of the Cream Silk range.
- This could also be of interest