Abstract:
Elida Gibbs wishes to assess respondents' reactions to alternative additions to the Cream Silk range of hair Conditioners. The specific objectives of the research were:
1. To determine which of the four alternative product concepts has the most general appeal;
2. To assess which aspects of one concept may be successfully incorporated into any of the others to produce the 'best' variant;
3. To discover whether one of the product concepts
may more appropriately be launched on its own,
rather than as an extension of the Cream Silk range.
This could also be of interest:
Research Reports
Qualitative research into Sunsilk and cream silk conditioner
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1976
Research Reports
Qualitative research into Sunsilk conditioner variant alternatives
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 11, 1975
Research Reports
Qualitative research into Sunsilk foam conditioner
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1975
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