Qualitative research into Promega meat substitute

Date of publication: November 1, 1976


Dornay Foods Limited has developed the technology of SVP manufacture to the point where they now have a pilot plant capable of producing a product which approximates to carcass meat in appearance, texture and chewing properties. This product is code-named Promega. Accordingly, consumer qualitative research was required in order to identify market opportunities for Promega within the total meat spectrum.

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