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Qualitative research into Promega meat substitute

Date of publication: November 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Dornay Foods Limited has developed the technology of SVP manufacture to the point where they now have a pilot plant capable of producing a product which approximates to carcass meat in appearance, texture and chewing properties. This product is code-named Promega. Accordingly, consumer qualitative research was required in order to identify market opportunities for Promega within the total meat spectrum.

CRAM/Peter Cooper Archive

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Qualitative research into the visual appearance of carcass meat and meat approximations

Catalogue: CRAM/Peter Cooper Archive Collection

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July 8, 1975

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Citation

, C. (1975a, July 08). Qualitative research into the visual appearance of carcass meat and meat approximations . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-visual-appearance-of-carcass-meat-and-meat-approximations-


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, C. (1972a, October 24). Qualitative research in Manchester and London on canned meat-pies . ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-in-manchester-and-london-on-canned-meat-pies-


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, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved March 13, 2025, from


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Citation

, C. (1976a, November 01). Qualitative research into Promega meat substitute. ANA - ESOMAR. Retrieved March 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon