Qualitative research into high fibre bread

Date of publication: November 1, 1976

Abstract:

Nimble bread, in common with other specialist slimming foods, has suffered a considerable loss of both sales and share in recent years. A new positioning as "healthy" rather than solely a slimming bread is currently under development and the launch of Nimble Farmstead, a new variety made with wholemeal flour which will play an important part in this re-positioning process, has so far shown every sign of success. 

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