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Pre-testing of the BP Heat advertising campaign for winter 76/77

Date of publication: November 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; color supplements and home interest magazines. The strategy behind the campaign has been developed from previous research and aims to acknowledge and exploit the fact that OFCH users relate primarily to their AD rather than the company supplying the oil. The theme of the campaign is 'we deliver summer all winter through'.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research for BP with oil fired central heating consumers

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

February 1, 1976

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Citation

, C. (1976a, February 01). Qualitative research for BP with oil fired central heating consumers. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-bp-with-oil-fired-central-heating-consumers


Research Reports

Qualitative research into OFCH customer's attitudes

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1978

×

Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes


Research Reports

B.P. Pink Paraffin advertising pre-test research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

×

Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research


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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research