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Pre-testing of the BP Heat advertising campaign for winter 76/77

Date of publication: November 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; color supplements and home interest magazines. The strategy behind the campaign has been developed from previous research and aims to acknowledge and exploit the fact that OFCH users relate primarily to their AD rather than the company supplying the oil. The theme of the campaign is 'we deliver summer all winter through'.

CRAM/Peter Cooper Archive

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77