Pre-testing of the BP Heat advertising campaign for winter 76/77

Date of publication: November 1, 1976


The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; color supplements and home interest magazines. The strategy behind the campaign has been developed from previous research and aims to acknowledge and exploit the fact that OFCH users relate primarily to their AD rather than the company supplying the oil. The theme of the campaign is 'we deliver summer all winter through'.

CRAM/Peter Cooper Archive


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