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Videos
Silver age in CEE
?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...
Catalogue: CEE Research Forum 2014: East Connection
Authors: Lenka Koreková, Petr Kubánek
Company: KANTAR TNS Malaysia
March 24, 2013
Videos
A ton of data and an ounce of emotion
Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.
Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
Videos
Emerging middle class in Russia
This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
June 15, 2012
Videos
What markets to enter when informing a global market strategy?
Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
June 15, 2012
Videos
From the global stage to the CEE Reality
Panel discussion
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter
Companies: KANTAR TNS Malaysia, Ipsos MRBI
June 15, 2012
Videos
Why customers are loyal
The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias
Company: KANTAR TNS Malaysia
June 15, 2012
Videos
Fishbowl
The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
Videos
