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Research papers

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ruby Chui, Lydia Choi-Johansson
Companies: Ikea, Brandnographer
November 22, 2023
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Citation

Chui and Choi-Johansson (2023a, November 22). Maximising Research Impact with VR. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/maximising-research-impact-with-vr


Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023
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Citation

Ho and Mu (2023a, November 22). Drive Innovation Success by Humanising AI . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/drive-innovation-success-by-humanising-ai--12334


Research papers

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation
Author: Noriko Kishida
November 22, 2023
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Citation

Kishida, N. (2023a, November 22). New Technologies Call for Discussion . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/new-technologies-call-for-discussion-


Videos

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
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Citation

Kuzmina, Sismey, Imandar, Do and Delahunty (2023a, November 22). Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia? . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/cansynthetic-ai-avatars-12320


Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-future-s-compass


Videos
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Citation

Courtright, M. (2023a, November 13). The Intersections of Data quality and AI. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-intersections-of-data-quality-and-ai


Videos
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Citation

Verhaeghe, A. (2023a, November 13). Is synthetic data the future for market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-synthetic-data-the-future-for-market-research


Videos
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Citation

(2023a, November 13). Generative AI Current Limitations, future promises. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/generative-ai-current-limitations-future-promises

A roadmap to data Governence

Catalogue: AI Forum
Author: Claudio Gennaro
Company: ESOMAR
November 13, 2023
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Citation

Gennaro, C. (2023a, November 13). A roadmap to data Governence. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-roadmap-to-data-governence