Resources Library by ANA

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Chandan Agarwal, Barnava Nandi

Company: Unilever

November 3, 2020

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Barnava Nandi, Chandan Agarwal, Ritika Sinha

Company: Unilever

November 2, 2020

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Richard Herbert

Company: Europanel

April 16, 2020

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

Diamonds or dust

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...

Catalogue: Congress 2016: #WOW

Authors: Amit Bali, Ritanbara Mundrey

June 15, 2016

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?

Authors: Patricia Flores, Stéphane Gautron

June 15, 2014

Pre market evaluation of new consumer durable brands in Asian markets

This paper outlines the challenges in developing a reliable methodology for pre market evaluation of consumer durables in Asian markets. It looks at issues such as:Response errors due to gratuity and over claim, common in Asian markets....

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Raghavan Srinivasan, Mahesh Agarwal, Dadang Arie Stiawan, K. Vijayakumar

Company: KANTAR TNS Malaysia

April 20, 2010

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Laurent Zeller, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

November 1, 2000

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Eduardo L. Roberto

June 15, 1998