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Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969
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Citation

Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/motivational-studies-in-market-research


Research papers

Conclusion

Concepts of the meaning, definition, objects and role of industrial marketing research vary in accordance with a number of factors, most of which derive from the researcher's experiences and defined responsibilities and also the types of products and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Author: David W. Newill
March 5, 1969
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Citation

Newill, D. W. (1969a, March 05). Conclusion . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/conclusion-


Research papers

Industrial marketing research

The English language distinguishes between market research and marketing research. These concepts overlap. Market research is research into the size and structure of the market. Marketing research is, moreover, research into the effect of the various...

Catalogue: The European Marketing Research Review 1968
Author: L. Bongers
August 1, 1968
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Citation

Bongers, L. (1968a, August 01). Industrial marketing research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research


Research papers

Market research for suppliers

The intensive development of productive forces leads to permanent quantitative and qualitative changes in the market relations. In the sphere of tenders the changes occur not only in the dynamics of the development and of the selling conditions, but...

Catalogue: The European Marketing Research Review 1968
Author: Atanaskovic Srboljub
August 1, 1968
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Citation

Srboljub, A. (1968a, August 01). Market research for suppliers. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-for-suppliers


Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
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Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management (French). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management-french-


Research papers

Market research in the 1970's

Market research and marketing theory will grow more and more together. Market research will, to a greater extent, be built directly into the decision making process. The age of "interesting market studies" will be left behind. The market research in...

Catalogue: ESOMAR Congress 1968
Author: Arne Rasmussen
June 15, 1968
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Citation

Rasmussen, A. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s


Research papers

Market research in the 1970's

These comments are naturally coloured by my viewpoint - that of a researcher in a large international company manufacturing and marketing a wide range of (mainly) consumer products. However, I have tried to pick out a number of points which strike me...

Catalogue: ESOMAR Congress 1968
Author: John Downham
Company: Unilever
June 15, 1968
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Citation

Downham, J. (1968a, June 15). Market research in the 1970's. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-540


Research papers

A structure in favour of the future

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship...

Catalogue: ESOMAR Congress 1968
Author: Peter Ward
June 15, 1968
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Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-structure-in-favour-of-the-future


Research papers

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (English). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-