You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Germany.
ANA has found 124 results for you, in 156 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Market-segmentation in the magazine field

Nowadays it is virtually a matter of course to plan a new product down to the last detail. What is taken for granted in other product sectors is still considered a rarity in the magazine market, although in this field, too, the abundance of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Roswitha Kohrs-Darius
June 15, 1974
×

Citation

Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
×

Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
×

Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
×

Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede


Research papers

Example of a planning system for the community Of Worpswede (German)

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
×

Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede (German). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede-german-


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
×

Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
×

Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
×

Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers


Research papers

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Harald Ruppe
Company: Nielsen
June 15, 1973
×

Citation

Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/distribution-system-and-distribution-policy-in-marketing-oriented-economies-with-special-reference-to-the-federal-republic-of-germany