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Research papers

Example of a planning system for the community Of Worpswede (German)

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich M. Ruczinski
September 1, 1973
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Citation

Ruczinski, E. M. (1973a, September 01). Example of a planning system for the community Of Worpswede (German). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/example-of-a-planning-system-for-the-community-of-worpswede-german-


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
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Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
×

Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers


Research papers

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Harald Ruppe
Company: Nielsen
June 15, 1973
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Citation

Ruppe, H. (1973a, June 15). Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/distribution-system-and-distribution-policy-in-marketing-oriented-economies-with-special-reference-to-the-federal-republic-of-germany


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding (German)

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
×

Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding (German). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding-german-


Research papers

Advertising effect in dependence on effect factors in magazines (German)

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
×

Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines (German). ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines-german-


Research papers

Advertising effect in dependence on effect factors in magazines

The research project was conducted in certain German magazines of both bulky and shorter types. The sample consisted of 400 regular female readers of these magazines, who had not yet read the edition in question. The examination of the research...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Thomas Kiss, Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1973
×

Citation

Kiss and Wettig (1973a, June 15). Advertising effect in dependence on effect factors in magazines. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/advertising-effect-in-dependence-on-effect-factors-in-magazines


Research papers

Survey on the problems of transferring a brand from one Western European country to another

The common market is - despite all difficulties - a successful arrangement for the economic unification of Europe. Efforts to unify the supply of consumer goods to the European market, without riding roughshod over regional and national specialities,...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Stolte
September 1, 1972
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Citation

Stolte, J. (1972a, September 01). Survey on the problems of transferring a brand from one Western European country to another. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/survey-on-the-problems-of-transferring-a-brand-from-one-western-european-country-to-another