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Research papers

Report-back from working group II

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection....

Catalogue: Seminar 1971: Multi-Country Research
Author: John Downham
June 15, 1971
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Citation

Downham, J. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-ii-841


Research papers

Report-back from working group III

As a whole the discussions in group three gave the following conclusions: 1. Independent from the methods, the organisation is the main problem of a multi-country survey; 2. Coordination must be done from one central point. Identical-sampling,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
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Citation

Noordhoff, J. D. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iii-843


Research papers

Report-back from working group I

The group welcomed the distinctions drawn on the first day between the various types of promotional activity and regretted that these distinctions were not subsequently maintained when interpreting research into promotions - particularly panel data....

Catalogue: Seminar 1971: Below-The-Line Activities
Author: F. R. Jephson
June 15, 1971
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Citation

Jephson, F. R. (1971a, June 15). Report-back from working group I . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-i-


Research papers
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Citation

Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv-845


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research papers

Exploration

This paper is in two parts. Part one is concerned with a consideration of exploratory research techniques, in particular, 'depth' or intensive interviewing and group interviewing. It is argued that if expertly conducted, they can be extremely...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Peter Sampson
June 15, 1969
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Citation

Sampson, P. (1969a, June 15). Exploration. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/exploration


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/general-comment


Research papers

Comment on session II

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/comment-on-session-ii