Abstract:
Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.
This could also be of interest:
Research Papers
General Comment (Group no.1)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
 
November 1, 1968
Research Papers
General comment on the seminar
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: L. Collins
 
February 1, 1970
Research Papers
Report-back from working group IV
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
 
June 15, 1971
