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General Comment (Group no. 3)

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Friedrich Wendt

Abstract:

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Friedrich Wendt

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/general-comment