Abstract:
Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a mere OR model whose objective function, which is to maximise, comprises a range of relevant variables. In the following we discussed the problem whether or not it would be useful to reduce to a linear function although the methodical knowing and the knowledge of the market-interrelations is sufficient to work with a non-linear function.
Research Papers
Developing a model of the package holiday market
Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
 
November 1, 1968
Research Papers
Comment on G. K. Randall and J. F. Farmer's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
 
November 1, 1968
Research Papers
Developing a volume estimation procedure for new agrichemicals
Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Dany Theunens, Stafford Crossman
 
June 15, 1988
