Resources Library by ANA

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Business audience measurement (BAM) committee

This document, prepared by the Business Audience Measurements (BAM) Committee under the supervision of the Advertising Research Foundation Business Advertising Research Council (BARC), provides the business media industry with basic guidelines that...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications

Authors: Jack Hamilton, ESOMAR B.V.

September 1, 1989

Innovative target market research

A great deal of the most innovative marketing and market positioning being done by major companies today is the result of a re-direction from mass marketing to targeted marketing by sector. To accomplish this in a cost effective way, new measures in...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Patricia Botwinick, Barbara R. Lewis

June 15, 1988

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research

Author: Alicia Gonzalez Navarro

June 15, 1988

The marketing of a marketing research agency

The author proposed a number of theses, concerning the marketing of the marketing research profession. Based on his experience with INTER/VIEW Holland, he provided a number of practical guidelines for developing a marketing oriented research...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Frans Goudart

Company: Burke, Inc.

June 15, 1987

Decision support system in marketing

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: ESOMAR Congress 1987

Author: Gavin T. Leslie

June 15, 1987

Using continuous consumer panels for established brand advertising strategy testing

Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship,...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Jan Willem Bol

June 15, 1987