Abstract:

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to quality through adherence to professional principles. As a business-to-business document, it is meant to alert the research community to the need for a proper response and non research business professionals to the serious problems posed by these inappropriate practices. There are two sections. The first defines each problem, provides examples, and discusses the implications of the practices. The second section points to solutions.