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Research papers

The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

The objective of this paper is to explain the use of micro- simulation models in different types of marketing problems. When and how should they be used, what are the practical requirements of such surveys and what sort of solutions to marketing...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Ingrid Leyssens
Company: Marplan Forschungsgesellschaft mbH
June 15, 1987
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Citation

Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/the-use-of-micro-simulation-models-in-the-development-and-positioning-of-new-and-existing-pharmaceutical-and-o-t-c-products


Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987
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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


Research papers

The price formation method for medicinal specialties used in Italy

Evolution of the regulations governing price control and formation for medicinal specialties in Italy during the last 60 years and further outlook in the medium term. Detailed reconstruction of the statistic-mathematical price calculation method used...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Paolo Loreti, Mario Racco
June 15, 1987
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Citation

Loreti and Racco (1987a, June 15). The price formation method for medicinal specialties used in Italy. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/the-price-formation-method-for-medicinal-specialties-used-in-italy


Research papers

A hard day's night

The purpose of this paper is to describe a new research approach which we have developed and used successfully in a number of countries in the last 18 months for answering these "knotty" problems. It is not suggested that this is an every-day...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Colin N. Maitland
June 15, 1986
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Citation

Maitland, C. N. (1986a, June 15). A hard day's night. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/a-hard-day-s-night


Research papers

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Authors: David Brown, Maryanne Roach
February 27, 1985
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Citation

Brown and Roach (1985a, February 27). Uses and application of IMS databases and information sources for competitor analysis. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/uses-and-application-of-ims-databases-and-information-sources-for-competitor-analysis


Research papers

Competitive analysis and media planning

This paper is a contribution to the ESOMAR Seminar on competitor analysis in the pharmaceutical market. It has the intention to point at practical analysis of competitor promotion. This in itself is not new, of course, but the paper describes another...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Jan A. Schipper
February 27, 1985
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Citation

Schipper, J. A. (1985a, February 27). Competitive analysis and media planning. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/competitive-analysis-and-media-planning


Research papers

The use of international online databases in competitive analysis

Online databases extend the researcher's range of sources so greatly that they cannot be ignored both as a tool in competitive analysis and as a means of keeping abreast of the world's literature on technical and business aspects of the...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
February 27, 1985
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Citation

Matthews, J. (1985a, February 27). The use of international online databases in competitive analysis. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/the-use-of-international-online-databases-in-competitive-analysis


Research papers

Macroanalysis of the international pharmaceutical industry

With the increasingly international nature of the pharmaceutical industry, market researchers are faced with the task of analysing companies and product sectors that are exposed to a wide variety of operating conditions. Whether conducting analysis...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Steve-Michael Plag
February 27, 1985
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Citation

Plag, S. (1985a, February 27). Macroanalysis of the international pharmaceutical industry. ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/macroanalysis-of-the-international-pharmaceutical-industry


Research papers

Competitor analysis

This paper traces the theoretical development of a company's planning process from basic financial planning to strategic management. It highlights the fact that a competitor intelligence programme is a necessary condition to enable the company to...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Stewart Fairbairn
February 27, 1985
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Citation

Fairbairn, S. (1985a, February 27). Competitor analysis . ANA - ESOMAR. Retrieved June 21, 2024, from


https://ana.esomar.org/documents/competitor-analysis-