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Magazines

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019
Author: ESOMAR B.V.
September 1, 2019
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Citation

B.V., E. (2019a, September 01). Research World (September 2019) . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-september-2019-


Magazines

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019
Author: ESOMAR B.V.
March 1, 2019
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Citation

B.V., E. (2019a, March 01). Research World (March 2019) . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-march-2019-


Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
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Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2018-


Magazines

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
February 1, 2017
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Citation

B.V., E. (2017a, February 01). Research World (January-February 2017). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2017-


Magazines

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016
Author: ESOMAR B.V.
September 15, 2016
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Citation

B.V., E. (2016a, September 15). Research World (September 2016). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-september-2016-


Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016
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Citation

Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/future-of-market-research-


Webinars

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
June 15, 2016
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Citation

Raben, Passingham, Meerkamper and Aasrud (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/future-of-market-research--8745


Magazines

Research World (November 2009)

Qualitative research is actually innovating ahead of quantitative - and leading that innovation into the quantitative arena itself. Think of what is being done in biometrics, neuroscience and ethnography. It all starts in the qualitative arena and...

Catalogue: Research World 2009
Author: ESOMAR B.V.
November 1, 2009
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Citation

B.V., E. (2009a, November 01). Research World (November 2009). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-november-2009-


Magazines

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008
Author: ESOMAR B.V.
March 1, 2008
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Citation

B.V., E. (2008a, March 01). Research World (March 2008). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/research-world-march-2008-