Abstract:
If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?
This could also be of interest:
Webinars
Future of market research
Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
 
June 15, 2016
Webinars
Future of market research
Catalogue: Webinars 2016
Authors: Finn Raben, Madhumita Chakraborty, Joachim Rittchen, Christian Kurz
 
June 15, 2016
Research Papers
The future of market research products and markets
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
 
June 15, 1979
