Future of market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Abstract:

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?

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