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Future of market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro

Abstract:

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?

Finn Raben

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Ian McVey

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John Kearon

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Mario Callegaro

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Raben, Passingham, Meerkamper and Aasrud (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 18, 2024, from


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Raben, Chakraborty, Rittchen and Kurz (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 18, 2024, from


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Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/future-of-market-research