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Future of market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro

Abstract:

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?

Finn Raben

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Ian McVey

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John Kearon

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Mario Callegaro

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Webinars

Future of market research

Catalogue: Webinars 2016

Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud

 

June 15, 2016

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Citation

Raben, Passingham, Meerkamper and Aasrud (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/future-of-market-research--8745


Webinars

Future of market research

Catalogue: Webinars 2016

Authors: Finn Raben, Madhumita Chakraborty, Joachim Rittchen, Christian Kurz

 

June 15, 2016

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Citation

Raben, Chakraborty, Rittchen and Kurz (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/future-of-market-research--8743


Research Papers

The future of market research products and markets

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Jagdish N. Sheth

 

June 15, 1979

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Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


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Citation

Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets