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Future of market research

Date of publication: June 15, 2016

Catalogue: Webinars 2016

Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro

Abstract:

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we do this? Are there other sectors we can learn from?

Finn Raben

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Ian McVey

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John Kearon

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Mario Callegaro

Author

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Citation

Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/key-drivers-of-investment-and-m-a-activity-in-market-research


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Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description


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Banerjee and Stine (2021a, October 22). Addressing Employee Health & Wellness in a Post-Pandemic Workplace. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace


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Citation

Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/addressing-employee-health-wellness-in-a-post-pandemic-workplace